WEEK: 29.03.19

Welcome to your Friday dose of WEEK. A roundup of what's dropped in the last seven days, brought to you by the Culture & Strategy team at LOVE.

Art Deco inspired Glossier Pop-Up

Our favourite cult-beauty brand, Glossier, has paid homage to the surroundings and community of Miami in latest tropical inspired store opening.

Complete with pastel pink walls and tropical fruit decor, the new space offers customers a chance to shop the range whilst, naturally, capturing content for the gram.

“We checked out the murals and vibrant street life of the Wynwood Arts District, walked down Ocean Avenue, studied the façades of the city’s most iconic hotels, and fell in love with the tropical fruit carts in Little Havana,” says Madelynn Ringo, Glossier’s experiential designer.

Kanye West X adidas Lemonade Stands

Kanye West and Kim Kardashian have teamed up on an unusual charity mission, utilising the humble American lemonade stand.

The pair, in partnership with adidas, organised a series of roadside pop-ups across the country where, instead of paper cups of zesty juice, fans could buy unreleased, limited-edition Yeezy Boost 700 Geodes with proceeds donated to charity.

Image Source: Twitter
Image Source: Twitter

The idea was not only to bring families closer together, but to raise funds in support of mental health awareness.

Netflix Choose Your Own Adventure Series with Bear Gryll’s

Following the successful Black Mirror interactive show, Netflix is getting more real.

With the help of adventurer Bear Grylls, they’re creating a ‘choose-your-own-adventure’ series.

Users can choose Grylls’ decisions as he traverses his usual sticky situations from the comfort of their sofa.

Grylls said that he’s “giving viewers an all-access pass to explore the world and its landscapes in my boots” and that “for the first time, my survival is in your hands.”

It will be interesting to see where these new interactive shows go next.

Reese’s Cup Swap Shop

Reese’s Cups is promoting their new ‘Lovers' flavours with a pop-up in New York.

The ‘Swap Shop’ concept involves visitors swapping anything they love for an early taste of the new chocolate and peanut butter cups.

With pop-up shops becoming so popular, it’s increasingly common for brands to integrate a PR stunt into the experience to add a talk-ability and novelty factor.

Stat of the WEEK

95% of people in Japan would rather take a bath over a shower. (Lush).

WEEK is compiled by LOVE's Culture & Strategy team. Want to say hello, ask questions or challenge their cultural knowledge? Then get in touch at hello@lovecreative.com.