WEEK. 16.08.19

It's time for your Friday dose of WEEK. A look back at what's dropped over the last seven days.

adidas Ozweego NY Pop-Up

Adidas has re-released its new shoe, the ‘Ozweego’ via a ‘newsstand of the future’.

When outside, the newsstand looks just like your typical New York bodega. Step inside and a world of projected animations and mysterious boxes await, containing free zines and free tickets to get your hands on the unreleased shoe.

The project was done in collaboration with Hypebeast who amplified the news via their online publication, giving users a chance to win tickets to enter.

Streetwear seems to have an obsession with bodegas and New York-style newspaper stands. And whilst this space may feel a little overdone, we can’t help but think it’s a pretty cool activation.

Hinge tackles "digital addiction" in new ad campaign

Hinge’s brilliant idea that it wants users to eventually delete its app has been brought to life in a surreal ad campaign.

The spots feature the character "Hingie" – a furry, bright-eyed character based on the Hinge app icon. The bad news for Hingie is the icon has been brought to life to eventually be killed off each time a couple makes a meaningful connection, illustrating the fact Hinge wants people to find love and delete the app.

In an already competitive market, online dating apps are on the rise, with 40% of US couples now meeting their partners online.

Nike launches a sneaker subscription for kids

This week, Nike unveiled a new subscription service. Before you get too excited, it is just for kids. But it’s certainly a revolutionary move for the brand.

Under the name ‘Nike Adventure Club’, subscribers will receive new Nike kids shoes at regular intervals.

Image: Ad Week
Image: Ad Week

Kids can easily choose the styles they want and when they want them on a specially designed interface. They can also customise their box with their name. Getting kids familiar with the hype of customisation seems like a good idea.

Image: Ad Week
Image: Ad Week

There’s also an underlying sustainability message. Old shoes can be sent back, or if they’re damaged, they’re turned into Nike Grind materials that’ll be used in 71% of Nike footwear and apparel products.

Greta Thunberg named GQ's "Game Changer of the Year"

This week, teenage climate campaigner Greta Thunberg has been named “Game Changer of the Year” by GQ: an award specially created for her due to her prolific efforts to stop climate change.

What started as a way to encourage students globally to attend demonstrations demanding political action on climate change has revolutionised the conversation and subsequent action.

Image: Plant Based News
Image: Plant Based News

Let’s look at this year alone.

Greta Thunberg was nominated for a Nobel Peace prize in March. She also became the first recipient of the prestigious Prix Liberté - a new award designed to honor a young person 'engaged in a fight for peace and freedom'.

Image: Plant Based News
Image: Plant Based News

The 1975 chose Thunberg to feature on the opening track of their new album. Meghan Markle asked Thunberg to feature in her guest-edited, iconic September issue. And now she’s gracing the October issue of GQ after scooping a major honour at this year’s GQ Men Of The Year Awards.

WEEK has been compiled this week by our PR & Marketing Manager, Emily.

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