WEEK. 26.07.19

Welcome to your Friday dose of WEEK: a round-up of what’s dropped over the last seven days.

Pinterest launches wellness activities

Pinterest has reacted to the millions of users who search for emotional health and related topics by introducing emotional wellness activities in the feed.

Created in partnership with Brainstorm, Vibrant Emotional Health, National Suicide Prevention Lifeline and the Stanford Lab for Mental Health Innovation, the activities have been designed for users to complete when they’re feeling anxious, and include deep-breathing and self-compassion exercises.

Louis Vuitton celebrates 160 years with LA exhibition

To celebrate 160 years of artistic collaboration, Louis Vuitton has created an exhibition in LA that showcases its collabs with leading artists, complete with custom bags and a tropical pop-up shop.

Held at the 468 North Rodeo Drive building in Beverly Hills, the exhibition - Louis Vuitton X - contains 180 items from the French fashion house’s archive.

Each exhibition room varies in colour, from vibrant neon to black with colourful glowing light designs, whilst others resemble crisp white galleries or museums with glass-fronted displays.

The 1975 x Greta Thunberg

Not our usual jam, but The 1975’s latest track - 'The 1975' - is well worth celebrating thanks to its culturally in-tune message to take action against climate change.

Teenage climate activist Greta Thunberg features on the track. In a spoken-word style she recites over ambient music, calling for “civil disobedience” and saying “it’s time to rebel”.

All proceeds raised from the track will go to Extinction Rebellion.

It's a family affair for new BrewDog vodka brand, Rogue Wave

OK, so we’re breaking the rules this week. Our cultural debrief is usually where we hype up the cool shit non-LOVE brands are doing. But from time to time, self-promo is called for.

And today is one of those days.

Introducing Rogue Wave: a vodka to remember, based on a true story you won’t forget, created and designed by LOVE.

The inspiration behind our design comes after taking a deep dive into BrewDog founder James Watt’s family history and ties with the North Sea.

Several stories later, we discovered James’ sailor cousin Alex. A loveable rogue who lost his arm to the North Sea in a freak accident but kept fishing anyway.

Inspired by this story, we heroed One-Armed Alex throughout the brand and packaging design, bringing his legacy to life through a deliberately lo-fi illustration - severed arm casually tucked away in his pocket.

Full case study this way.

WEEK. has been compiled this week by our PR & Marketing Manager, Emily.

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