WEEK: 12.04.19

Welcome to your Friday dose of WEEK. A round-up of what's dropped over the last seven days.

LUSH DITCHES SOCIAL


We’re still trying to get our heads around this one.

This week, Lush announced it's "switching off its UK social channels" in a bid to reconnect with consumers via “website, email and ....wait for it....a PHONELINE”.

No one really understands why the brand has made the move. I mean, why would you want to bid farewell to a 1.1M engaged and active following?

Posting about the decision, the brand said: “Increasingly, social media is making it harder and harder for us to talk to each other directly. We are tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed.

Instead, you’ll start to see the rise of Lush personalities online. This isn’t a replacement for the brand channels but an opportunity for our customers to connect one-on-one with people within Lush”.

Watch this space.

LOUVRE PYRAMID TURNS 30

Designed by Chinese-American architect I. M. Pei and inaugurated on March 29, 1989, the Louvre's pyramid has long been the target of complaints and controversy. But this week it's to be celebrated as the iconic monument turns 30.

To celebrate, French street artist JR and a team of 400 volunteers collaged the courtyard surrounding the pyramid with 2,000 sheets of paper, creating the illusion of 21-metres of depth.

Image: W Magazine
Image: W Magazine


OUR PLANET ON NETFLIX

Narrated by the legendary Sir David Attenborough, Our Planet is the latest collaboration series between Netflix, Silverback Films and WWF which has sent the world into shock.



Filmed over four years, the series highlights the detrimental effect climate change is having on the world's precious wanderers, with harrowing scenes like walruses falling from cliffs to their death due to not having enough ice to rest on between hunting.

As part of the promo, murals have popped up in cities across the UK.

Image: Liverpool
Image: Liverpool
Image: Manchester
Image: Manchester
Image: Cardiff
Image: Cardiff


PUMA LAUNCHES ITS FIRST AR SNEAKER

This week, Puma launched its first augmented reality shoe - the LQD Cell Origin Air.

Covered entirely in 2D QR codes, scanning the codes with a mobile camera unlock AR experiences including games, filters and fun effects.


According to the brand, “LQD Cell Origin AR is Puma’s answer to a world in which the lines between reality and the virtual realm becomes increasingly blurred”.

Image: Anyabelle Fashion Magazine
Image: Anyabelle Fashion Magazine


WEEK has been compiled this week by our PR & Marketing Manager Emily. Make sure to catch our weekly takeovers next week in all our usual places:

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