It's time for your Friday dose of WEEK. A look back at what's dropped over the last seven days.
Nike apprentices to design for Serena Williams
Nike and Serena Williams have teamed up to launch a new programme for emerging designers in New York.
The Serena Design Crew project will see 40 applicants from leading design schools and universities participate in a design challenge at Nike in NYC. Ten will then be selected to work on a capsule collection for Williams at the brand’s global HQ in Oregon.
John Hoke, Chief Design Officer at Nike, said the young designers would be “creating for one of the greatest athletes of all time”. Williams, who has won 21 Grand Slam singles titles, launched her self-titled clothing line with Nike in 2018.
“Dare to be different, dare to dream big, dare to be bold,” was her advice to the Serena Design Crew.
The worlds of performance wear and high fashion are increasingly borrowing from each other, with Serena at the forefront. This year she wore Virgil Abloh-designed apparel on court at the French Open.
Giant adidas sneaker sails through Berlin
With new drops from big brands happening every day, the sneaker market is more crowded than ever and the promotional stunts are getting wilder.
German store Overkill marked the upcoming launch of the adidas ZX8000 Aqua by placing a giant replica of the shoe on top of a jet ski and sending it down a canal in the middle of Berlin.
“The first sneaker that doesn't run, but can ride on water,” Overkill announced on Instagram.
A re-release of a classic from 1989, the ZX8000 is one of the most sought-after ZX models from adidas. This latest iteration of the shoe is a new drop from adidas Consortium, the brand’s platform for collaborating with influential brands and designers.
If you can’t get to Overkill, the sneakers will also be available at select adidas Originals stores from November 16th.
For sale: new double album by Coldplay
Love or loathe them, Coldplay are coming back with a new album – and they’ve dreamt up an unorthodox marketing campaign for some extra buzz.
Presumably inspired by the record’s title, Everyday Life, the British balladeers used the classified ads section of local newspapers to announce the November 22nd release.
In the North Wales Daily Post, where guitarist Jonny Buckland was once briefly employed, the double album’s song titles appeared alongside ads for bales of hay and a fridge-freezer. The band also sent a letter to fan Lena Tayara, which she initially dismissed as fake, revealing their plans for the album.
The classified ads are the latest piece of a mildly cryptic campaign that also saw black-and-white posters appear in Madrid depicting the group as a 1920s wedding band.
So what big themes will Chris Martin and co tackle this time? Well, according to the fan letter, the album is “sort of how we feel about things". Can’t wait for that one.
David Cameron suffers dust-jacket sabotage
Fake covers have been appearing on copies of For the Record, David Cameron’s autobiography.
In place of the flattering portrait shot and the Sunday Times’ glowing verdict (“political memoir of the decade”), the limited-edition version features a photoshopped image of the former PM and a review from Donald Trump.
“A very great book. So great. No, it’s a great book. All the words. All the pages,” the president’s quote reads.
On the back, the likes of Judy Murray and Linford Christie give their takes on the book, while a rewritten blurb notes that Cameron was “sacked for dividing Britain into two squabbling factions”.
Spotted in Waterstones and other London book shops, the cover-swap is a cheeky spoof that works as a potent act of protest, echoing the guerrilla poster campaigns of Led by Donkeys.
Oli Beale, former creative partner at Anomaly, stepped forward as the instigator. “I've had a bit of time on my hands lately, so I decided to use it against David Cameron,” he explained.
WEEK has been compiled by our Copywriter, Matt, and our Junior Strategist, Alex.
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