Our hearts are full of pride this week as we launch a new site for Girl Effect – a Nike Foundation charitable organisation that drives awareness and investment in the developing world. Girl Effect’s focus is driven by the fact that adolescent girls are much more likely to raise the standard of living in their family, community and beyond, but are often invisible to their societies and our media. The mission is to raise awareness and ensure any charitable activity that follows is channeled effectively.

The website was launched to coincide with the world premiere of the new Girl Effect video created by Wieden Kennedy, (introduced by Bill Clinton – about 23:45secs in). A powerful piece of illustration and animation, the video tells the emotional story of the Girl Effect cause, which the site supports with more information on the subject and some great tools and inspiration to donate, get involved and spread the word.

This works builds on earlier internal branding work we did for the Girl Hub

The Nike Foundation created the Girl Effect with critical financial and intellectual contributions by the NoVo Foundation and Nike Inc. and in collaboration with key partners such as the United Nations Foundation and the Coalition for Adolescent Girls.

Start the Girl Effect!

You can find shops, photos, letting details, a blog and even become a friend by utilising the power of social mediaTM. Feel free to have a nose around – there’s no need to buy anything.

On a related note, you might think that a film written and directed by Ben Affleck and starring his brother Casey Affleck would be a sure fire loser, but having watched Gone Baby Gone a couple of months ago I can assure you it’s actually quite good. Well done them.

Leanda needs someone to help her run the ever expanding digital department. She said:

“The ideal person would have 2 to 3 year’s experience.  The role of Digital Project Manager at LOVE would be to define the scope in detail and then plan the execution of our digital projects.  Throughout the project’s lifespan the Digital Project Manager will manage the production team, ensuring adherence to the project plan, delivering to quality, deadline and budget, while maintaining communication, process and documentation throughout.”

She also said:

“But dont write that on the blog. It needs to sound more friendly and appealing.”

So here is the more friendly and appealing version:

“We’re looking for a Digital Project Manager with two or three year’s experience. The ideal person would be able to juggle with at least three tennis balls, spin plates and be able to tell a minimum or four jokes, one of which should involve someone walking into a bar. A love of cute fluffy animals is also preferable, but not essential.”

Ahhhh….

Please apply to hello@lovecreative.com with “Digital Project Manager” in the subject line.

Hats also tipped in the general direction of our neighbours on the 3rd floor of Basil Chambers, the neighbourhood who picked up the Grand Prix. See you at the bar.