We have just completed a rebrand of Umbro’s Teamwear offer aimed at the amateur football team market (Sunday leagues, pie eating pub teams, after work kick around etc). Umbro’s founding father (Harold Humphreys) believed that looking smart gives players a psychological advantage over their opponent and this insight is born out in these stylishly tailored football strips.

Our approach was to produce a game-changing piece of communication. Showing respect for the players who form Sunday league teams up and down the country by offering them product and communications that make them the hero.

47,000 of these large format brochures are now in circulation and have already started to cause a bit of a stir.

Thanks go to Steve Rhodes and the Umbro team, Tom Van Schelven, Tommy Cockram, Paula, Dani, Vicky, Harmsworth Print, Mum, Dad, Fabio, and Rooney.

Via Booooooom.

Thanks to Mark for the tip.

If you know anyone who was there you can probably find them. Prize for the first person to spot Will Smith. (Although I’m not sure how you prove this, so we’re now taking the prize away. Sorry.)

Thanks to Chris for the link.

‘We’re All Gonna Die – 100 meters of existence’ is an image 100 meters long. The clue is in its name. The second half of its name anyway.

Shot by Simon Hoegsberg in Berlin in the summer of 2007, it contains 178 people, two of which are wearing eye patches and one of which is eating a white chocolate Magnum ice cream (although they probably call them something else in Germany).

If anyone has any experience of buying ice creams in Germany, specifically in the Berlin area, please let us know what they call Magnums.