Diageo
Where Flavour is King
While other Scotch whiskies obsess about age-old age statements or tartan and toffee provenance stories, this global campaign positions Johnnie Walker as the undisputed king of flavour.
The liquid experience of each unique blend has been brought to life in vivid and visceral ways that fully express the unparalleled big bold flavours of Johnnie Walker. The iconic Striding Man sits at the centre of this fashion inspired world as the master and conductor of this in-your-face flavour experience.
The international campaign spans OOH, print, radio and digital channels.