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Syco One Direction
Syco One Direction
Syco One Direction
Syco One Direction

Syco

One Direction

This multi-platform campaign for One Direction was our first for Simon Cowell's music label, Syco. The first step was to develop brand guidelines, encompassing typographic and logo treatment, the use of assets in all merchandise and photographic/video direction. These then formed the point of reference as we rolled out production for all printed and online material, video and TV footage.

The brand identity and guidelines have been developed around the fans. Its all about giving them constant interaction with and access to their idols - but with a consistency that cements their presence worldwide.