Umbro, a Manchester-born business with a proud footballing pedigree, constantly needs to create separation as a challenger brand. How do you win the ball back from Nike and Adidas when their advertising and marketing spend is exponentially bigger than yours?
Since 2009 we've driven the global brand strategy, launched new boots, outfitted teams from Sunday league to Premiere League, played futsal in Rio, designed an elite performance centre and gone deep into football culture. All with minimal budget, but maximum impact.
The Velocita boots are so light they defy the laws of physics. Our shoebox design told that story with style - a product so light it levitates.