To follow on from the launch of the Umbro 1350 brand and the Diamond Icons range, Umbro released a new range of 1350 footwear.

LOVE commissioned photographers to capture 1350 moments that any respective Umbro connoisseur could find themselves in; then associated these with football references that illustrate the brands personality and sense of humour.

LOVE used these photos to create an above the line campaign but also utilised them in an interactive module for the Umbro.com website. Using Flash development and interactive design to create an online experience that typifies LOVE's attention to craft.