3X EDIBLE LIMITED EDITIONS

Kenzo, Erewhon and Kith recently served us edible limited editions that hit the sweet spot between artfulness, nostalgia and hype. Take a look at the brands proving food is culture’s favourite comfort:

KENZO’S MOONCAKES MAKE MID-AUTUMN COLLECTIBLE

Kenzo’s 2025 mooncake edition turned a familiar festival format into something truly collectible. In a season saturated with predictability, it stood out for its playfulness and visual impact, the kind of drop built to live both on the table and in the feed. 

Extending the Lucky Me campaign with artful confidence, it merged Kenzo’s irreverence with ritual in a way that felt modern, collectible and culturally fluent.

EREWHON × THE SMASHING PUMPKINS SERVE GOTH WELLNESS

Erewhon’s seasonal collaboration with The Smashing Pumpkins introduced the “OG Goth” smoothie — a jet-black blend priced at $19.79 that nods to the band’s most iconic track, 1979. In a sea of pumpkin spice, it cut through with contrast and character. The kind of cultural curveball that feels like more than just marketing.

Billy Corgan described it as a tribute to the “unique and overlooked,” pairing Erewhon’s LA polish with his gothic sensibility. A share of proceeds supported the Concussion Legacy Foundation, giving the collaboration purpose beyond promotion.

KITH TREATS × KATZ’S DELICATESSEN SERVE UP NEW YORK NOSTALGIA

What do you get when you smash together two of New York’s most recognisable cultural institutions? Pastrami-seasoned rye crumbs, pickle spears, sour-cream chips and latkes on soft-serve, of course. 

Kith Treats and Katz’s Delicatessen teamed up for two limited-edition sundaes that landed at the intersection of nostalgia and novelty. The collaboration celebrated New York in its purest form — confident, chaotic and impossible to replicate. It turned comfort food into cultural currency, a love letter to the city that sets the bar when it comes to taste. 

These brands leaned into culture when others played safe. Their limited editions stayed fun, unpredictable and just disruptive enough to keep people hungry for more.

Words by Kat Towers, Culture.

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