Work.
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VENTURE BEYOND
Penfolds needed a global campaign to support its ambition to rise above the wine category. We saw an opportunity to use its pioneering spirit as a launch pad; to build a thematic that would fuel the imagination of the new luxury consumer and reinforce Penfolds position as a timeless luxury icon.
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Andy Warhol X SK-II
SK-II and The Andy Warhol Foundation were looking for a concept as cool as their skincare collab. We saw the opportunity to tap into the artist’s extensive archive and create an Andy-approved aesthetic centred around a shared love for beauty.
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JOHNNIE WALKER HOUSES
What happens when you divert one year’s worth of advertising spend into building the first ever brand home for the world’s biggest whisky? Johnnie Walker found out when we created The Johnnie Walker House, Shanghai.
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JUST MAGICAL MARSHMALLOWS
General Mills needed a new pack design for a strictly limited release of Lucky Charms. We saw an opportunity to turn up the hype by tapping into drop culture’s codes of desirability.
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