November 01, 2023

When it comes to luxury packaging, it doesn’t get much more exciting than Luxepack. The annual 3 day event sees 450 premium packaging experts descend on Monaco’s Grimaldi Forum, coming together to showcase the latest and greatest innovations in their arsenal.

We visited October’s expo to get the lowdown on all things luxury, and find out what we can expect to see in packaging over the next few years and beyond.

(Image: www.packaging-gateway.com/comment/luxe-pack-monaco-2023-industry-boom/)

Direct-to-glass smashes new innovation

Thanks to the emergence of new tech, direct-to-glass printing is in a state of constant evolution – and this year was no different.

Best-in-glass innovations included raised clear printing to replicate embossed glass, variable data printing to produce unique designs and printing both over and under a sprayed colour glass coating for varied tactile effects. We also got a sneak peek at fluorescent digital ink which, when lit with a backlight, proves a great on-shelf addition to nightclubs and bars.

Image: graphicbrands.co.uk/project/heavens-highball/

Sustainability steps up

Much sought-after in the luxury packaging world, sustainable solutions were a huge talking point this year.

Creators showcased multi-layered, high-end concepts made from paper and cardboard that celebrated form and texture without sacrificing recyclability. Layered flute and honeycomb board also featured heavily, with premium-looking packs that were both sturdy and eye-catching.

Image: www.sonderegger.ch/en/works

Limited editions go ultra-premium

Finally, we got an up-close look at ultra-premium, ultra-limited editions that toe the line between packaging and art.

Hennessey X.O’s iconic sculptural piece with Kim Jones proved to be a showstopper. Titled Masterpiece, this 200-run decanter is 3D printed in titanium and meticulously finished by hand. A true collaboration of artistic intention meeting production expertise.

Other innovations on show included the much-talked-about Dom Pérignon x Lady Gaga sculpture; a limited edition made in only 110 exclusive pieces. Formed from metal and lined with black velvet, the art piece houses a vintage 2005 rosé, with all editions sold in private sales and proceeds going to the Born This Way Foundation.

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