HENDRICK'S
LOVE. X HENDRICK’S LAUNCH ‘ANOTHER HENDRICK’S’
- Brand Strategy & Design
- Packaging Design
RECOGNITION
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Carmen Ziervogel Illustrator
To kick off 2026 we collaborated on the launch of ‘Another Hendrick’s’, the first permanent addition to their collection in nearly a decade.
A BEAUTIFULLY SIMPLE IDEA
Hendrick’s wanted a ‘big bang’ idea that would drive brand fame and recognition. They already had a distinctive design and globally recognised bottle to play with, so we knew the answer should be something wonderfully simple.
Rather than constantly shifting design principles in pursuit of short-lived hype, for a well-known brand, it can be far more powerful to do one thing exceptionally well.
So that’s exactly what we did. Together, we took their most recognisable brand asset, the Hendrick’s bottle, and inverted it: turning black to white.
ANOTHER HENDRICK’S
Think curiouser…and curiouser, the new bottle is known as ‘another side of Hendrick’s’. A non-identical twin—same spirit, different make-up— the bottle was iconic enough to earn itself a place in Hendrick’s core line-up.
Their first permanent release in nearly a decade, Hendrick’s even developed a new liquid to live inside. We commissioned South African illustrator, Carmen Ziervogel, to bring the new tasting notes of Orange Blossom & Cacao to life, alongside a tempting new serve illustration by Matt Richards.
Astoundingly simple, yet beautifully executed, the play was the kind of bold behaviour shown by only a true icon – a move that very few brands could pull off in style.
